Fujifilm is quite popular as a travel system and there is a good reason for it and it isn’t necessarily APS-C. Fujifilm introduced a compact set of lenses, affectionately called Fujicrons by the users, named after the Leica Summicron. Instead of putting out lenses with wide open apertures of 1.4 or even f/1.8 like most of the full frame brands, Fujifilm introduced good quality f/2 lenses that were compact, with fast AF and good quality optics.
With full frame and Sony, everything to date has been developed with f/1.4 and f/1.8 apertures with the exception of the 35mm f2.8, a nice compact lens that mirrors the weight and dimensions of Fujifilm 23mm f/2. The problem in Sony’s lens line up is that the 35 f/2.8 is where Sony’s Fujicron equivalents stop. That means if you want to go light, people tend to go with travel zooms like the 24-105 instead of going for 2 or 3 compact primes. This is great if you have the budget for the 24-105mm, or if you’re a zoom users, but not if you’re a prime user or have a limited budget. The advantage with small primes is they still have a larger aperture than a travel zoom so you’re getting better sharpness and low light ability.
I’d like to see Sony introduce more additions to the range, a 24mm f/2.8 and 50mm f/2.8 to complete the combo. You could argue for a 16mm f/2.8 and 85mm f/4 but it would be great just to see the others initially.
What this would start to offer is compact travel options along with alternatives for street photography. If I’m travelling overseas, I’m happy to go with some lightweight lenses.
Why would Sony want to do this?
The one advantage they have is your users don’t have to go to other brands or APS-C to get compact travel options. Fujifilm is a popular brand for travel photos so it would be good to be able to buy lenses in your range without having to go to Fujifilm.
It offers customers a cheap set of entry level primes, but a set of primes that are still decent optical quality.
Maybe there is a market, maybe there isn’t but like most photographers, I’m selfish and I look at what I need. Hopefully it’s something Sony or a third party consider.
Creative Melbourne is a new Facebook group I was invited to join for a model shoot a couple of weeks ago. It was a speed dating style shoot where they organise multiple models and photographers and where you spend some time with each model over a series of locations and about 5 hours, in some cases sharing a model with one or more photographers.
Last week I picked on Fujifilm in first of the Sony vs Fujifilm series; Today, it’s Sony’s turn to feel the heat. The topic this week is “Kaizen” which is the Japanese word for “continuous improvement” or “good change”, I’m not 100% sure because different website say different things and I’m too lazy to research the exact translation.
“Kaizen” as a concept in the case of Fujifilm, is a series of firmware updates Fujifilm continues to put out for years after a camera is released to improve the functionality of the camera subject to the limitations of the hardware, something none of the other manufacturers I’m aware of do, where most of the firmware updates are solely to fix bugs and in some cases, not at all. As far as I know, the A7rii hasn’t had the star-eater issue fixed, somewhat of a disgrace if you’re an astro shooter.
On occasion I take my kids out to the local skate park as they love riding their scooters and skateboards there. I ride a board myself, but I’m too old to do anything more than kickflips and heel flips.
When you move from one brand to another, some issues become glaringly obvious.
For me, one of the most obvious differences was the open lens mount. When I started looking at lenses, there were options from Sony, Sigma, Zeiss, Tamron, Samyang… and that’s just the autofocus ones with a native mount. If you had an AF adapter, suddenly you had more from Canon and other brands.
There is one thing I find amazing about Sony users: they seem to have bought into the Sony marketing pitch hook, line and sinker. In fact, I would go as far as to say they took the whole fishing rod.
Any time I see a question about a new lens on the facebook sites, the first responses back point to G master lenses or $2000 Zeiss lenses. It’s like every other lens in Sony mount has rabies. Beginner looking for a first lens: G Master. Intermediate looking for a new lens: G Master. Part-time macro user: G Master. Street lens? G Master. Portrait lens with a $300 budget. Save for longer and get a G Master or the Zeiss 50mm f/1.4. I even had someone try to argue with me that a complete beginner would progress more quickly with a G Master lens. They won’t even have their composition right but apparently, they can master DOF.
When Sony designed the Sony A7 and A9 series cameras, it seems like they designed it for hobbits or a group of people who have really small hands. I have this idea that they went to market and every photographer they found had hands the size of my 8-year-old daughter. I can’t see any other reason for the way they designed their cameras, or one of them would have identified that you couldn’t actually hold the camera properly.
I’m not sure why every mirrorless manufacturer thinks that all camera users want tiny cameras. Some of us just like mirrorless for being mirrorless, for the use of the EVF, and the WYSIWYG perspective of the world where you know the photo is going to look exactly the same as you saw through the viewfinder. And yet for some obscure reason, not one camera manufacturer has made a decent sized mirrorless.