I recently got sent a survey from Sony. Customer surveys are good but the problem with the survey is that Sony only put down answers they wanted to hear. In some respects, this confirms what I thought about Sony (and many organisations like it). They ask for feedback but ask for it in such a way that it creates confirmation bias in their own minds.

What is the point of creating a survey if you don’t give people a way to create real answers that change the way Sony works?

Continue reading “The A7iii survey that shows “Sony doesn’t get it””

I’ve watched a large number of posts across various Sony forums since the announcement of the Canon R3 and I’ve come to a realisation of Sony users. The real reason they don’t want a big Canon camera is FOMO (Fear of missing out).

It may seem like a strange statement but bear with me on this. The Sony fanbase is a strange place and their minds are the same.

I’ll be honest here, I think Canon is making the right move for one simple reason: Choice. Whether you individually would buy one is irrelevant. It’s whether someone else would buy one.

Continue reading “The real reason Sony users don’t want a large full frame camera”

I’ve seen a lot of people questioning why Sony produced their latest set of G lenses. I think the question has always been “why would you bother with it when Sony has a great set of f/1.8 lenses available”.

It’s an interesting question but my suspicion is that if you don’t already know the answer to this, you’re probably not the target audience for these lenses.

Sony has been able to create small bodies that match their APSC counterparts for a long time. The A7C is as small as most of the Fujifilm bodies, so you’re benefitting from having full frame in the same size body as an APSC camera AND you’re getting IBIS which many of the Fujifilm bodies don’t have.

Continue reading “Sony’s death nail in the APSC coffin…almost?”

My Sigma 85mm f/1.4 DG DN arrived yesterday and you can colour me impressed. It’s marginally bigger than my Zeiss Batis 85mm f/1.8 and Sony 24mm f/1.4 GM which is the holy grail of Sony lenses.

Sigma is producing world class glass at a fraction of the price of the Sony’s, and whilst that may be bad for the sales of the Sony 85mm GM, it’s good for Sony users, and Sony themselves as a result. Continue reading “Sigma is one reason Sony will continue to lead…”