I previous wrote about the Sony fanboys being the worst, this is a follow on rant. Understand, as a Sony user, this is the one thing that frustrates me, and there isn’t that much to complain about with Sony. As time goes on, I can’t help feeling Sony has become the BMW of camera companies, attracting the worst kinds of owners, the kinds of owners the rest of us Sony users don’t want to be associated with. In the case of BMW (at least in Australia), it was the kinds of drivers that are selfish, opinionated, arrogant, never use their indicators, think that speed limits don’t apply to them, and think they can park in the handicapped zone because they can afford a decent car. It’s the crossover of a select few where having a little money turns them into an immediate douchebag. 90% of BMW drivers seem perfectly capable of buying a BMW and behaving like normal human being but the 10% are scraped from the bottom of the gene pool.
It’s strange how technology moves on and people still revert to old advice. I’ve seen it occur through many types of technology.
It occured with DSLR’s, the naysayers proudly proclaiming that digital would never be good enough long after DSLR’s became pro ready. Ask for advice on whether to get a DSLR and they would still be spouting their film isn’t dead mantra, how. shooting DSLR made you lazy, and any other excuse they could come up with.
Whilst I believe that Sony has the upper hand with autofocus, I would still like to see some of the autofocus customisation options from Fujifilm offered on Sony. There are some aspects Fujifilm also gets wrong on the autofocus side so this isn’t to say Fujifilm is better, more that there are lessons to be learnt for both parties.
What kind of options are we talking about?
I know what the immediate responses from the Fujifilm fans will be, there were 3 or 4 excuses on why Fujifilm isn’t mis-stating their ISO: different ISO standards used, shadow values in raw files not being read… the list goes on. I’ve seen them, don’t really care.
You can call it what you want, but when almost every other brand is reading their ISO differently, you have to ask yourself why Fujifilm is doing things differently AND why they continue doing it despite having it pointed out in so many articles, blogs etc. Is it using other standards or falsely elevating their ISO just to make themselves look better. Currently it looks like the latter.
Fujifilm is quite popular as a travel system and there is a good reason for it and it isn’t necessarily APS-C. Fujifilm introduced a compact set of lenses, affectionately called Fujicrons by the users, named after the Leica Summicron. Instead of putting out lenses with wide open apertures of 1.4 or even f/1.8 like most of the full frame brands, Fujifilm introduced good quality f/2 lenses that were compact, with fast AF and good quality optics.
With full frame and Sony, everything to date has been developed with f/1.4 and f/1.8 apertures with the exception of the 35mm f2.8, a nice compact lens that mirrors the weight and dimensions of Fujifilm 23mm f/2. The problem in Sony’s lens line up is that the 35 f/2.8 is where Sony’s Fujicron equivalents stop. That means if you want to go light, people tend to go with travel zooms like the 24-105 instead of going for 2 or 3 compact primes. This is great if you have the budget for the 24-105mm, or if you’re a zoom users, but not if you’re a prime user or have a limited budget. The advantage with small primes is they still have a larger aperture than a travel zoom so you’re getting better sharpness and low light ability.
I’d like to see Sony introduce more additions to the range, a 24mm f/2.8 and 50mm f/2.8 to complete the combo. You could argue for a 16mm f/2.8 and 85mm f/4 but it would be great just to see the others initially.
What this would start to offer is compact travel options along with alternatives for street photography. If I’m travelling overseas, I’m happy to go with some lightweight lenses.
Why would Sony want to do this?
- The one advantage they have is your users don’t have to go to other brands or APS-C to get compact travel options. Fujifilm is a popular brand for travel photos so it would be good to be able to buy lenses in your range without having to go to Fujifilm.
- It offers customers a cheap set of entry level primes, but a set of primes that are still decent optical quality.
Maybe there is a market, maybe there isn’t but like most photographers, I’m selfish and I look at what I need. Hopefully it’s something Sony or a third party consider.
For those who have never used a Sony camera, the feature set is amazing but it has a menu system that feels like it was designed by a 18yr old crack addict after mixing LSD and Heroine and 72 hours of sleep deprivation. That’s what I would assume occured, as it seems to follow a pattern that not even a military cryptographer could resolve.
To make matters worse, Sony has made the obscure decision to make the navigation path down, across, down, across, in a way that still has you confused no matter how you get used to it. There are options shifted all over the place, flash settings in more than one place.
Creative Melbourne is a new Facebook group I was invited to join for a model shoot a couple of weeks ago. It was a speed dating style shoot where they organise multiple models and photographers and where you spend some time with each model over a series of locations and about 5 hours, in some cases sharing a model with one or more photographers.