Whilst I believe that Sony has the upper hand with autofocus, I would still like to see some of the autofocus customisation options from Fujifilm offered on Sony. There are some aspects Fujifilm also gets wrong on the autofocus side so this isn’t to say Fujifilm is better, more that there are lessons to be learnt for both parties.
I know what the immediate responses from the Fujifilm fans will be, there were 3 or 4 excuses on why Fujifilm isn’t mis-stating their ISO: different ISO standards used, shadow values in raw files not being read… the list goes on. I’ve seen them, don’t really care.
You can call it what you want, but when almost every other brand is reading their ISO differently, you have to ask yourself why Fujifilm is doing things differently AND why they continue doing it despite having it pointed out in so many articles, blogs etc. Is it using other standards or falsely elevating their ISO just to make themselves look better. Currently it looks like the latter.