Sigma is one reason Sony will continue to lead…

My Sigma 85mm f/1.4 DG DN arrived yesterday and you can colour me impressed. It’s marginally bigger than my Zeiss Batis 85mm f/1.8 and Sony 24mm f/1.4 GM which is the holy grail of Sony lenses.

Sigma is producing world class glass at a fraction of the price of the Sony’s, and whilst that may be bad for the sales of the Sony 85mm GM, it’s good for Sony users, and Sony themselves as a result.

The problem right now is if you want to buy a Canon R5, you’re buying Canon glass. It’s good glass, but it’s also Canon OEM pricing. The Canon RF 85mm f/1.2 goes for $2,500 and there aren’t many alternatives. Sony’s 85mm GM goes for $1,800 and the Sigma $1,200. I can get two Sigma lenses for the price of the Canon.

Granted the Canon is an f/1.2 but the lack of alternatives is the issue, not the f/1.2. If a Canon /1.4 existed, it would only be marginally cheaper. You would have to buy DSLR glass if you wanted an alternative and if your long term view is to stay with mirrorless, that doesn’t make sense.

The image quality of the Sigma is also on a par (or in some cases better) with OEM Pro glass making it much easier for users to setup with Sigma. When you’re getting good quality construction, good optics and good AF, it becomes a lot harder to justify the Canon system because you’re going to pay more than twice the price to gear up to the same level.

I’d be interested to see if Canon finds a way to counter this.


4 thoughts on “Sigma is one reason Sony will continue to lead…

  1. I’m still waiting for Sigma’s 70-200 f/2.8 to complete my trinity. The 14-24 and 24-70 are such good performers that I haven’t had the need to use my primes for 2 months. We Sony users are in the enviable position of choosing anywhere along the price-quality scale we want due to Sony’s choice of licensing their E-mount. For me, Sigma seems to hit the “sweet spot” with all of their recent offerings.

    Liked by 2 people

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