I know what the immediate responses from the Fujifilm fans will be, there were 3 or 4 excuses on why Fujifilm isn’t mis-stating their ISO: different ISO standards used, shadow values in raw files not being read… the list goes on. I’ve seen them, don’t really care.
You can call it what you want, but when almost every other brand is reading their ISO differently, you have to ask yourself why Fujifilm is doing things differently AND why they continue doing it despite having it pointed out in so many articles, blogs etc. Is it using other standards or falsely elevating their ISO just to make themselves look better. Currently it looks like the latter.
Over the coming months, I thought I would put together a list of articles about what these two brands can learn from each other, in an effort to steer away from the whole X-T3 vs A7iii arguments that seem to have become the usual click bait these days.
I know people are going to get offended with whatever I write, that’s the nature of camera gear these days. This is not intended to be a personal attack on either, simply some learnings offered based on my experience with both because both have the opportunity to improve in a variety of ways.