Why I chose the A7iii over Canon and Nikon

With both Nikon and Canon having released systems recently, quite a few people have contacted me to find out why I went Sony, so I would put together was some reasons behind the selection of Sony as opposed to Nikon and Canon.

Just to be clear, from a brand perspective, I have nothing against Nikon and Canon, they have great camera gear. I left Nikon previously and my reasons related to mirrorless. If I was with them now, they might be the logical choice. I saw mirrorless as the future about 3 Years ago. Unfortunately Nikon wasn’t talking a thinking of mirrorless at the time. I was unhappy with their lack of transparency, not the gear.

So, if I considered both, where did they go wrong?

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Sony A7iii Review

Introduction

In some respects its a little easier reviewing cameras when you are switching systems. You are not as tied to a legacy way of thinking so it’s a little easier to grip on a problem and think of it as a negative or positive. With using a different system, you tend to think: “This is the way I work and I’m not going to change” which creates a problem with a camera. If you are switching you think: “This is the way I am used to working, could I work this way in future?”

My background? Non-commercial photographer. I have long since accepted that I do photography because I enjoy it and doing it commercially wouldn’t work for me because I like doing it the way I want, with the things I want, when I want. I make enough money from my normal career to fund photographic toys. Shot Nikon, switched to Fujifilm for mirrorless years ago, then onto Sony for reasons I won’t go into, except to say I do actually like the Fujifilm gear so it has nothing to do with that.

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