Thanks to Photologo (and similar brands that seem to specialise on creating artistic branding for photos), it seems like every photographer that just bought their first camera now feels they have to watermark their photos to protect them. Photo theft is suddenly the single biggest issue of the modern world, up there with world hunger, a recession and global warming. As a result, everyone wants to logo up their latest snapshot to a facebook group just in case Coca Cola gets hold of it and decides to use it in their latest campaign. Continue reading “Seriously, ditch the watermark”