Sony vs. Fujifilm Part 2 – Sony should start doing more “Kaizen”

Last week I picked on Fujifilm in first of the Sony vs Fujifilm series; Today, it’s Sony’s turn to feel the heat. The topic this week is “Kaizen” which is the Japanese word for “continuous improvement” or “good change”, I’m not 100% sure because different website say different things and I’m too lazy to research the exact translation.

“Kaizen” as a concept in the case of Fujifilm, is a series of firmware updates Fujifilm continues to put out for years after a camera is released to improve the functionality of the camera subject to the limitations of the hardware, something none of the other manufacturers I’m aware of do, where most of the firmware updates are solely to fix bugs and in some cases, not at all. As far as I know, the A7rii hasn’t had the star-eater issue fixed, somewhat of a disgrace if you’re an astro shooter.

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Sony vs Fujifilm – What Fujifilm can learn from Sony and Sony can learn from Fujifilm

Over the coming months, I thought I would put together a list of articles about what these two brands can learn from each other, in an effort to steer away from the whole X-T3 vs A7iii arguments that seem to have become the usual click bait these days.

I know people are going to get offended with whatever I write, that’s the nature of camera gear these days. This is not intended to be a personal attack on either, simply some learnings offered based on my experience with both because both have the opportunity to improve in a variety of ways.

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